Barry Duffy joined Inclusive Employers in June 2025 as Director of Growth Marketing and is responsible for building and leading a marketing function to help us meet our growth ambitions. This includes coaching marketing and business development teams, designing and delivering full-funnel campaigns and account-based marketing programmes, and building the marketing technology (MarTech) and operational foundations that make it all work.<\/p>\n
With a career that spans both government and not-for-profit communications and commercial marketing, Barry combines analytical thinking with creativity and empathy \u2014 helping businesses grow while staying connected to people and purpose. He brings energy, curiosity and a collaborative approach to every team and project he leads.<\/p>\n
Barry\u2019s marketing career began in UK Government communications, where he managed major national behaviour-change campaigns such as Drink Driving, Hedgehogs Road Safety and Teenage Pregnancy<\/em>. These formative experiences honed his skills in messaging, audience insight and campaign delivery on a large scale.<\/p>\n Transitioning into B2B marketing over a decade ago, Barry has since built and led high-performing teams across HR, Education, EdTech, RegTech and FinTech sectors. His work focuses on aligning marketing and sales to drive growth.<\/p>\n Barry has also built marketing functions from the ground up, implementing MarTech stacks, establishing processes and workflows, and coaching teams to deliver measurable impact. Whether in a full-time or fractional leadership role, he partners closely with senior stakeholders to ensure marketing contributes directly to commercial success.<\/p>\n His biggest achievement to date has been challenging people\u2019s preconceptions and instincts for placing people into buckets or pigeon holes based on their backgrounds.<\/p>\n He was a martial arts expert and professional instructor for over 30 years, but was afraid to eat honey because I thought it would turn him into a bee.<\/p>\nSkills <\/h2>\n<\/p>\n
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