{"id":122133,"date":"2023-10-06T15:34:35","date_gmt":"2023-10-06T14:34:35","guid":{"rendered":"https:\/\/www.inclusiveemployers.co.uk\/?post_type=people&#038;p=122133"},"modified":"2025-12-10T11:22:47","modified_gmt":"2025-12-10T11:22:47","slug":"katie-burton-sweeten","status":"publish","type":"people","link":"https:\/\/www.inclusiveemployers.co.uk\/people\/katie-burton-sweeten\/","title":{"rendered":"Katie Burton-Sweeten"},"content":{"rendered":"<h2 class=\"wp-block-heading\">About Katie<\/h2>\n<\/p>\n<p>Katie is the <strong>Campaigns Marketing Manager<\/strong> at Inclusive Employers, responsible for creating and delivering strategic marketing campaigns that connect HR professionals with our <strong>Equality, Diversity and Inclusion (EDI)<\/strong> products, services, and resources. With a background spanning marketing, design, project management, and operations, Katie brings creativity and precision to every campaign.<\/p>\n<p>Her experience across diverse industries, including medical research and development, franchising, and social enterprise, has shaped her ability to craft impactful campaigns. During her time in the social enterprise sector, Katie became the internal lead on inclusion and diversity, driving cultural change and improving HR practices alongside her marketing responsibilities.<\/p>\n<h2 class=\"wp-block-heading\">Experience<\/h2>\n<\/p>\n<p>Katie\u2019s professional experience includes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Developing and executing <strong>value-led marketing campaigns<\/strong><\/li>\n<li>Managing multi-channel communications to promote EDI services<\/li>\n<li>Leading internal inclusion initiatives and HR policy improvements<\/li>\n<li>Project management and operational support across complex campaigns<\/li>\n<\/ul>\n<p>Her unique blend of marketing expertise and hands-on inclusion experience enables her to create campaigns that resonate with organisations committed to cultural change.<\/p>\n<h2 class=\"wp-block-heading\">Skills<\/h2>\n<\/p>\n<p>Katie combines creativity with strategic thinking to deliver campaigns that inspire action. Her key skills include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Campaign strategy and execution<\/strong><\/li>\n<li>Digital marketing and SEO optimisation<\/li>\n<li>Inclusive communications and content creation<\/li>\n<li>Project management and stakeholder engagement<\/li>\n<li>Brand development and storytelling<\/li>\n<\/ul>\n<p>Her ability to align marketing with organisational inclusion goals ensures that our campaigns drive meaningful impact.<\/p>\n<h2 class=\"wp-block-heading\">Achievements<\/h2>\n<\/p>\n<p>Katie is proud of the positive influence she has had on colleagues and peers, helping them feel confident and authentic in the workplace. Receiving feedback that her support empowered others to embrace their true selves is one of her most rewarding achievements.<\/p>\n<p>Her guiding principle:<\/p>\n<p><strong>\u201cSpeak up even if your voice shakes.\u201d<\/strong><\/p>\n<p>This reflects her commitment to challenging injustice and advocating for inclusion, even when it feels difficult.<\/p>\n<h2 class=\"wp-block-heading\">Connect with our inclusion professionals<\/h2>\n<\/p>\n<p>Our team can provide expert support to advance your inclusion journey. If you would like to explore how our colleagues could work with your organisation to create an inclusive work culture, complete our&nbsp;<a href=\"https:\/\/www.inclusiveemployers.co.uk\/about\/contact-us\/\"><strong>contact us<\/strong><\/a>&nbsp;form and a friendly member of our team will be in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Katie Katie is the Campaigns Marketing Manager at Inclusive Employers, responsible for creating and delivering strategic marketing campaigns that connect HR professionals with our Equality, Diversity and Inclusion (EDI) products, services, and resources. With a background spanning marketing, design, project management, and operations, Katie brings creativity and precision to every campaign. Her experience across&#8230;<\/p>\n","protected":false},"featured_media":122134,"template":"","people_categories":[100],"class_list":["post-122133","people","type-people","status-publish","has-post-thumbnail","hentry","people_categories-ie-team"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get to know Katie<\/title>\n<meta name=\"description\" content=\"Get to know Katie Burton-Sweeten, our Marketing Campaigns Manager, and find out what skills and experience she brings to our team.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.inclusiveemployers.co.uk\/people\/katie-burton-sweeten\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get to know Katie\" \/>\n<meta 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